Are “old school” businesses a thing of the past? Not if they evolve smartly. This session is dedicated to entrepreneurs running physical, real-world businesses—from restaurants to repair shops—and looking to adapt without losing their identity.

We’ll examine how traditional models can integrate technology thoughtfully while preserving what customers love most: human service, physical presence, and trust. From updating POS systems to rethinking loyalty programs and blending e-commerce with in-store experiences, this discussion is all about practical modernization.

You’ll hear from owners who transformed legacy businesses into competitive players in today’s market while maintaining the essence of their craft. We’ll also touch on topics like generational transitions, sustainability in physical operations, and using analog methods to stand out in a digital world.

This is not about “disruption.” It’s about smart, steady reinvention—with feet on the ground and eyes on the future.